Writing job adverts that attract top talent involves a particular skill as well as knowledge of what candidates are looking for and the keywords that help to ensure your ads are being seen by quality candidates. We offer tips on optimising your job advert copy to help you find top talent every time.
Job adverts are hard to get right but your talent attraction depends on it. Word length, structure, keywords are all important, but so is humanising your copy.
Whether or not to publish salary details on a job advert is a highly divisive subject but many recruiters are now leaning towards pay transparency in job ads and for good reason.
What Freedom Day means for the future of home working With the government this week lifting all remaining covid restrictions in England, including the instruction to work from home where possible, the debate as to whether businesses should be requesting staff to return to the office has renewed. That is closely interwoven with questions regarding […]
True D&I is more than a stock job ad statement Do you include a statement within your job advert copy that addresses your commitment to diversity and inclusion? Is there also a statement or maybe even an entire page on your recruitment website dedicated to D&I? Many recruiters and other businesses have started to include […]
The importance of gender-neutral wording in job ads Numerous studies have shown that gender-neutral wording in job adverts outperform those that contain gendered words and yet a recent report has found that only 38% of all job ads use gender-neutral language. Considering the same report found that the cost per application for gender-neutral job ads […]
Top tips to optimise your job ad copy As a recruiter, your aim is to win jobs, attract top talent and facilitate hires in the most time and budget efficient way possible. Once you’ve won the job, your first way into reaching quality candidates is your job ad. Get that wrong and not only will […]
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